Spaghetti.tv // LINEAGE
Conjunction is a lean corporate advisory led by an MBA-qualified, former scale-up insurtech CMO.
We advise across the full breadth of the 4 Ps, covering Product, Price, Place and Promotion. We audit your actual commercial constraints, from product margins and pricing cohorts to distribution channels.
Once the strategy is aligned, we use a vetted global production network of specialised animators, designers and writers to build and deploy high-end creative assets. You get direct executive counsel and zero administrative overhead.
Proper marketing strategy. With absolutely zero unnecessary overhead.
We work with you where you need it most, and we help you identify where that is. Marketing is more than ads and promotion: we are not the kids colouring in, in the corner. We help you across the full breadth of the 4 Ps: Product, Price, Place, and Promotion.
We know advertising is a weak force. But when you do invest in it, the only two levers you have to drive effectiveness are media and creativity. Getting those two elements right is the best route to commercial success.
Traditional agencies can execute those elements beautifully, but without proper strategy to inform the creative, it is wasted spend. Our model is the leanest possible way to get there.
01 // DIAGNOSIS
Identifying the critical, core challenge holding back your commercial performance.
02 // GUIDING POLICY
Crafting an overarching, authoritative strategy designed to deal directly with the diagnosis.
03 // ACTIONS
Executing highly coherent, coordinated actions that bring the guiding policy to life.
We align marketing effectiveness with creative execution
THE FUNDAMENTALS
We dive into the numbers of what you sell and how you price it. We analyse product margins, conversion funnels, market sizing, and customer cohorts to ensure you are not trying to solve a structural product issue with a louder megaphone.
YOUR PEOPLE
I work with your internal team: I upskill and mentor them. If you have a promising manager who needs senior guidance on growth modelling, media-mix planning, cohort analysis, or user research, I provide direct, boardroom-level mentorship.
DOING THE WORK
We design and deploy the creative assets required to drive physical sales. Because we are completely channel-agnostic, we build and run whatever the strategic plan demands: from high-end cinematic video and television commercials to out-of-home campaigns, billboards, and print.
What you don't want
Heavy monthly retainers that pay for agency overhead, not actual strategic output. Bloated account management structures that slow down decision-making and dilute the original vision. Slow, rigid execution cycles that cannot adapt to fast-moving markets or your way of working.
What you need
Direct, board-level advisory led by an MBA qualified marketing strategist. Zero administrative bloat. Strategy connected directly to a network of creators to build and deploy premium assets directly aligned to strategy. No paying for people you don't need, no dealing with different account managers, just one senior fractional marketer working directly with you.
CREATIVE HERITAGE
THE MOTION GALLERY
OUR COMPLETE BROADCAST LINEAGE AND COMMERCIAL SHOWREELS